Separate cartons collection project
Collection and sorting
In 2020, Tetra Pak together with PepsiCo launched the waste segregation project "EcoOtvet" in Lipetsk, Russia. The pilot project is based on the work being developed by RusPRO, a producer responsibility organisation which unites efforts of Fast Moving Consumer Goods companies in Russia to reduce packaging waste and further develop collection and recycling.
The project "EcoOtvet" focuses on drawing consumer’s attention to recyclability of carton packages. It includes facilitating the collection of used cartons, which are then sent for recycling at L-PAK’s local facility. L-Pak produces paper and corrugated packaging from used carton packages.
At the end of the pilot project, the learnings will support RusPRO’s efforts in implementing a separate waste collection system in other regions.