Read the branding guide

Switching to water in cartons is a significant decision, but the change offers many exciting branding opportunities. Instead of working with transparent labels and clear plastic, you have four flat surfaces to work with, so you can really make your designs stand out while delighting your guests with a premium drinking experience.

In our guide, we cover how to make the most out of these new opportunities.

Carton package with teathered cap on blue background
Woman at hotel desk with carton in hand

Rethink the water bottle

By rethinking what the water bottle can be, you can reduce the use of plastic while standing out from the crowd. Introducing water in cartons from Tetra Pak.
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Our approach to sustainability

Find out more about what we’re doing to make our packaging more sustainable in this infographic.
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The simple way to make the switch

Deciding to make the switch to water in cartons is a positive first step, but what happens for the rest of the journey?