Three major differentiators changed the game 

Leading food company establishes new brand in the United Arab Emirates market.

Is it possible to establish a totally new brand in a highly competitive market? With the help of automation, Emirates Food Industries boldly established Hayatna with a wide range of products to capture market shares in the United Arab Emirates.

Hayatna chose to work with Tetra Pak, to create a fully automated plant which delivers reliability, consistency, and traceability. The automation solution was the key to accelerating the development of their product portfolio. 

Learn about the three elements Hayatna used to succeed, in the article below.

Please note: the asset is in English.​​

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Hayatna is a new brand on the dairy and beverages market in the United Arab Emirates. The company knew exactly how to stand out from the crowd. 

Hayatna plant

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