Give your brand the edge
Standing out in spoonable food is harder than it should be when most packs look alike. The Tetra Reva™ carton package gives brand owners a format with enough presence to let the brand do more of the work.
When all looks the same, shape becomes an advantage
Snack habits are changing spoonable food. Across dairy and plant-based, products that were once associated mainly with breakfast are now being chosen in more moments across the day. For brand owners, that creates a bigger opportunity but also a bigger challenge.
Because when products are competing on more eating occasions, packaging has to do more. It needs to catch the eye faster, fit into busier routines, and communicate the values and benefits consumers increasingly expect.
That is where format starts to matter more.
Spoonable food packaging must shape up
For years, spoonable food packaging has looked much the same. But on shelves where sameness still dominates, a different format can do something powerful. It can help your product stand out and feel better suited to busy lifestyles.
That is the thinking behind the Tetra Reva™ carton package.
Meet the Tetra Reva™ carton package
The Tetra Reva™ carton package is our new spoonable food package, designed for brands that want to bring something different to the shelf. With its bold square shape and a flat top with tethered and untethered lid options, spoonable products get a new premium presence. It also offers four larger communication surfaces, giving you more room to express what makes your product distinctive. In other words, it is not just a new pack shape. It is a new way to create value through packaging.
Stands out
The Tetra Reva™ carton package gives you a stronger silhouette, a clearer block on shelf and more room for branding. In a category where many products still rely on the same visual cues, that makes a real difference. Your product becomes easy to spot, easy to recognise and easy to read at a glance.
That stronger shelf presence can support a more premium feel. And just as importantly, it helps the pack do more of the selling work before a shopper has even picked it up. Rather than asking graphics to carry the load, the presence itself starts to support recognition and differentiation.
Stays strong
A different shape only matters if it works in real life.
Tetra Reva™ is designed to support the practical demands of modern spoonable food producers. Its flat-top, stack-friendly structure, together with secondary packaging, helps it hold its shape through filling, transport and handling.
The compact format and tethered and untethered lid options also make it easier to carry, store and use across more moments of the day. That matters as spoonable food moves further into snack-led routines, on-the-go use, e-commerce and food service. The pack needs to feel robust as well as appealing.
The Tetra Reva™ carton package is designed to support this balance. It can help you refresh existing products, explore new consumption occasions and bring a more practical format into categories such as yoghurt, desserts, fresh cheese and plant-based.
Powered by paper
Sustainability expectations are rising, but so are expectations around performance.
Tetra Reva™ is designed to support both. Its paper-based structure is sourced from FSC-certified forests and other controlled sources, and the package contains up to 93% renewable materials2, which can help to support sustainability goals while helping you prepare for what comes next.
For consumers, that can strengthen the impression of a package that feels more in step with changing attitudes to materials, waste and environmental responsibility. For brands, it means you don’t have to choose between shelf impact, practicality and a strong materials story.
A new shape for new growth
Spoonable food packaging has looked the same for decades. Tetra Reva™ gives brand owners a different starting point. The pack has a distinctive shelf presence, handles well across the supply chain, and carries the kind of paper-based credentials that are increasingly relevant to both retailers and consumers. Recipe, flavour and branding still do the heavy lifting. But in a category that's been round for a long time, changing shape is a smart place to start.
1 Tetra Pak consumer package test 2021, Ipsos Marketing
2 Renewable material share based on verified material sourcing and internal calculation of component composition. More information in Tetra Pak Package Master.