Building a world where chocolate milk doesn’t come with 25g of sugar
Three things that led Pioneer Pastures to develop a flavoured protein shake that doesn't contain 25g of sugar: a growing trend towards protein-based beverages after the COVID-19 pandemic, metabolically unhealthy people being disproportionately affected by the virus, and chocolate milk being the most consumed product in the US school system.
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The future of protein: shakes based on A2 dairy
With Tetra Pak’s support, the US start-up Pioneer Pastures recently launched a range of high protein, low-sugar chocolate and vanilla protein shakes in Tetra Prisma® Aseptic 330ml packages. Discover how, together with Tetra Pak, they overcame the challenges of producing and launching a new brand of lifestyle nutrition products.
