Win trust with evidence-backed products

Medical nutrition products are formulated for the dietary management of specific medical conditions, diseases or nutritional deficiencies. Therefore, they must demonstrate efficacy through clinical trials confirming measurable outcomes – from reduced hospital stays to improved muscle mass and lower infection rates. Healthcare professionals (HCPs) often drive purchasing decisions, making clinically validated health claims your strongest differentiator. Evidence builds trust, and trust drives prescriptions. We help you formulate, process and package beverages that meet the clinical and regulatory rigour this category requires.

Opportunities in numbers

Recovery drinks in Tetra Prisma Aseptic carton packages, text: 51%

Ready-to-drink is the preferred format

51% of consumers and 61% of parents prefer easy-to-consume RTD formats.1

Gluten free nutrition drink in Tetra Prisma Aseptic carton, text: 90%

“Free from” claims are growing

Gluten-free dominates “free from” claims with 90% share and growing. Dairy-free is surging.1

Caramel granules in bowl, text: 28%

Consider savoury and brown flavours

Medical and special nutrition products with savoury flavours show 28% YoY growth. Brown flavours like caramel and coffee are also on the rise.1