All reports

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Shifts in Green by Default

Shifts in Green by Default

Learn how financial pressures are reshaping consumer attitudes to sustainability and uncover new business opportunities in our Shifts in Green by Default report
Shopping fresh tomatoes in local grocery store

Accelerating Authentic Connections

Accelerating Authentic Connections

Explore the Authentic Connections trend and learn how local products and cultural relevance are creating new opportunities for food and beverage companies.
two people in the forest

Shift in mindful wellness

Shift in mindful wellness

Discover trends and opportunities in Mindful Wellness. Learn how clean-label, AI-powered nutrition, and GLP-1 drugs are reshaping the food and beverage industry
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How consumers are outsmarting the system

How consumers are outsmarting the system

Consumers around the world are looking for smart new ways to spend less on food, without compromising on quality
Man drinking green and healthy drink

Mindful wellness report

Mindful wellness report

Wondering how to adapt your offer to meet the Mindful Wellness trend? Our latest consumer trend report helps you navigate the labyrinth of Mindful Wellness.
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Building loyalty: where sustainability meets affordability

Building loyalty: where sustainability meets affordability

How you can increase market share, while helping consumers achieve their eco-friendly consumption goals?
man bottles beverages

Smart and adaptive

Smart and adaptive

How are consumers adapting to economic slow-down and cost-of-living crisis? Many are embracing smart, adaptive strategies such as Life Hacks and Flexi-shopping
men doing yoga

Empowerment through diet

Empowerment through diet

We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.
three friends laughing

Retail trends

Retail trends

Digital technologies are changing how people buy groceries. Here, we examine four retail trends that illustrate how our habits and expectations are changing.
an assortment of healthy food

Green dilemma

Green dilemma

In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?
a robot hand shaking a person's hand

Generating trust in an artificial era

Generating trust in an artificial era

Now anyone with a smart phone can fabricate a convincing enough “truth”, consumers are wondering who and what they can trust.
Outdoors people by the river

When convenience is no longer enough

When convenience is no longer enough

The bar is rising on convenience, as many consumers demand increasingly quick and easy solutions. Find out what’s driving this trend and how you can address it.
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Consumers just want to have fun

Consumers just want to have fun

The Trendipedia amplified experiences report is about consumers’ growing desire for playful, comforting and multi-sensory pleasures

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