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Home Insights Cases and articles From idea to shelf

From idea to shelf

Develop your RTD tea business with expert support, all the way from consumer and category insights to market launch. Together, we can co-create innovative beverages with unique taste profiles and formulations, and refresh your offer within this versatile category!

woman with glasses talking

Ideation and co-creation

A new package size or format? A new functional health ingredient? Or maybe an audacious new flavour combination? Join our Marketing Services team for a co-creation journey. Let’s experiment and conceptualise innovative products at our Customer Innovation Centres.

food expert in lab

Try them out

Once you’ve found a winning concept, you can leverage our Product Development Centres to simulate industrial scale production. Choose between three trial formats - in-person, travel-free and hybrid - to optimise your time and resources.

engineers checking product

Upgrades and co-packing

If you’re already producing juice, plant-based or dairy products, talk to us about upgrading your line to enable RTD tea production. Or let us matchmake you with a reliable local co-manufacturer.

man working production

Advanced services

Leveraging advanced digital tools and service solutions, our integrated strategic approach allows us to drive greater efficiency and reduce costs across your whole plant. Choose between tailored service agreements – all based on a shared-risk model and designed to help boost efficiency, increase resilience and improve long-term performance.

tea package top

Give your brand a unique identity

Your package design tells potential customers what they need to know about your product. Is it healthy, sustainable, traditional, novel, premium or value for money? Should it be consumed at home, on the go, in the morning, with a meal or in the evening?

Tea package bottom with hand

To attract the right consumers, we offer inspiration for your package design, product positioning and marketing. And we invite you to explore the range of packaging material effects in our Tetra Pak® Artistry Portfolio that will give your brand a unique identity.

Reach out to us for a discussion on how we can support your innovation journey from concept right through to commercialisation!

Get in touch

Explore solutions by area

Women with orange handbag, holding Tetra Prisma Aseptic carton package

Packaging

Packaging

Let Tetra Pak take you further with innovative packaging. Differentiate your products, optimise your operations, and meet sustainability goals.
See solutions⁠
Operators with tablet, processing plant

Integrated solutions & equipment

Integrated solutions & equipment

Whether you produce dairy, juice or food, our end-to-end solutions can help you maximise efficiency, lower TCO, and reduce your environmental footprint.
See solutions⁠
Tetra Pak operators, maintenance service on filling machine

Services

Services

Optimise the performance, safety, and environmental performance of your food production with a broad range of reliable, tailored service solutions.
See solutions⁠
White carton packages, Tetra Pak carton package portfolio

Product innovation

Product innovation

Whatever your current vision, we’re dedicated to innovating both with you and for you to build a more resilient and profitable future.
See solutions⁠
Automated production line, automation solutions

Automation and digital solutions

Automation and digital solutions

Our portfolio of automation and digital solutions is based on industry-leading domain knowledge and provides you with the insights you need for your business.

See solutions⁠

Get in touch with us!

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Have questions about our solutions and products, or need some expert advice? Our friendly team is here to help! Just fill out the form, and we’ll get back to you as soon as possible.

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