Harnessing data to make sustainability profitable for your business
Consumers today are demanding more sustainable products, whilst shareholders are also pushing organisations for higher profit margins. Couple this balancing act with a shift in consumption trends, driven by the Covid-19 pandemic, food and drink manufacturers have been forced to pivot quickly
Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.
The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.
A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.
Customers praise remote Dairy Hub training programme
Through our Dairy Hub model, we participate to build local dairy value chains by providing technical assistance to smallholder farmers, supporting our dairy customers' ability to collect more quality milk