Grow with the rising demand for functional benefits

Consumers are increasingly interested in convenient nutrition. Not because of a specific dietary need, but as part of how they live. Fitness, wellness and active ageing trends are broadening the audience for ready-to-drink nutritional products. This is a diversification opportunity you can act on with your current production setup. We help you develop, process and package lifestyle nutrition beverages that respond to this demand, and strengthen your portfolio with minimal additional capital.

Opportunities in numbers

Yoga mat and nutrition drink in Tetra Prisma Aseptic carton package, text: 73%

Reach a broad, health-motivated audience

With control as the main emotional driver, 73% prioritise health-supportive food and drinks, and health supplements are valued almost equally to a balanced diet.1

Hands holding glow drink in Tetra Prisma Aseptic carton

Achieve up to 650% increase in price per litre

Turn your beverage into a premium product by adding functional ingredients. Lifestyle nutrition products offer considerably higher margins than traditional categories.2

Night drink in Tetra Prisma Aseptic carton, text: 650%

Add another shift, get a new income stream

If you’re currently running below optimal capacity, you can activate a second shift using existing infrastructure – with minimal investment.

Four consumer trends to act on now

Evolving global nutrition trends are reshaping consumer demand and innovation, creating new opportunities for growth.

Hand holding protein water drink in Tetra Prisma Aseptic carton

From performance to holistic health

As consumers increasingly prioritise holistic wellness over pure performance, brands that align messaging and formulations with energy, immunity, recovery and lifestyle benefits will stay relevant. Younger consumers focus on aesthetics and prevention, while older groups gravitate towards vitality, mobility, and biomarker health.3

Elderly woman on terrace with lush greenery

Long live the #1 longevity trend

The global population is ageing, and people want to live well for longer. By 2050, 2.1 billion individuals will be over 60. This shifts food, supplement and nutrition products away from short-term solutions toward proactive, age-resilient nutrition, spanning multifunctional supplements, functional foods, and personalised health. For brands, this opens a high-value innovation space.3

Collagen drink in Tetra Prisma Aseptic carton

Hybrid categories on the rise

Nutrition products now cut across beauty, immunity and lifestyle. For example, collagen positioned for both skin and joint health or hydration solutions that support both immunity and physical performance. Products that besides protein also include probiotics or anti-inflammatory ingredients are also gaining traction, particularly among older consumers.3

3 health drinks in Tetra Prisma Aseptic cartons

New ingredients show high potential

Protein, vitamins, minerals, amino acids and specialty lipids are already used extensively in FSN product formulations. Dietary fibres, collagen, biotics, antioxidants and botanical extracts represent the next wave. They are increasingly researched and showing high penetration potential.3