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Consumer trends in the food & beverage industry.
Consumers are increasingly interested in convenient nutrition. Not because of a specific dietary need, but as part of how they live. Fitness, wellness and active ageing trends are broadening the audience for ready-to-drink nutritional products. This is a diversification opportunity you can act on with your current production setup. We help you develop, process and package lifestyle nutrition beverages that respond to this demand, and strengthen your portfolio with minimal additional capital.
Protein is essential to everyday health supporting tissue repair, immunity, and vital bodily functions. This universal, lifelong demand drives an enormous consumer market.
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The optimal packaging will protect your food supplement and nutrition product, but it can do so much more. Choose a package that helps you present your brand in the most positive light, matching form to function.
From identifying the right market space to selecting the right package and formulation, the path from idea to shelf is complex. Many popular functional ingredients face challenges with solubility, stability and taste in RTD formats. We help you work through these formulation hurdles — fine-tuning your recipe to appeal to your target audience with the properties, taste and mouthfeel that set your product apart.
Mouthfeel is one of the first things consumers notice, consciously or not. In protein-rich RTD beverages, getting texture and viscosity right is as important as the functional benefits. As food supplement and nutrition products go mainstream, the consumption experience becomes a competitive differentiator.
1. Mintel, Global Food & Drink Trends report 2024
2. Global Data 2023 Ad Hoc research.
3. Kline+Company
4. Typical production scenario based on on-site experience of customers’ protein powder processing. Assumes 300 working days per year, a 35,000kg batch size, 4 batches per day and a 6 EUR/kg DM product cost. Savings are made up of a) foam overflow in mixing phase typically costs €100,000+ per year in product losses, b) product also lost to increased burn-on during heat treatment, c) higher CIP and cleaning downtime costs and d) increased spare part and maintenance costs.