Tetra Top® combines the functionality and performance of a bottle with the sustainability benefits of carton, while appealing to consumer desire for elegant, aspirational packages that suit health-conscious, on-the-go lifestyles. This is why Tetra Top® remains ahead of the curve.
Distinctive by design
Even if it’s what’s on the inside that counts, the look can make or break first impressions of your product. It’s the 8-second moment of truth: the critical first seconds when your consumers notice the product’s colour, shape and shelf display from a distance.
Use the whole canvas but be cautious of including too many details. Striving for clean, uncluttered packaging design can be advantageous; so too is highlighting and taking advantage of new package shapes – such as Tetra Top® MiniV – with clever graphical elements.
Consumers choose carton
Choosing carton is a statement in itself, as consumers find carton packages more sustainable than plastic and glass, and as many as 29%1 of respondents look for environmental trusted certification labels.
All paperboard used in our packages comes from forests that are certified by the Forest Stewardship CouncilTM (FSCTM) or other controlled sources. And you can opt for Bonsucro-certified plant-based polymers, or recycled polymers.
SOURCES:
1) Source: Tetra Pak - Sustainable Packaging Research 2023
2) HDPE top and cap made from polymers derived from sugarcane, although a 6% of masterbatch is used for the top is TiO2. This fossil-based compound is used as a colour to protect from light.
3) Source: Results sourced from Tetra Pak internal tool: CO2 e Product Model version 6, geographical scope: European industry average. Included: Raw material production, transport of raw materials, converting, transport to filler, forming and filling, end-of-life.
4) https://www.tetrapak.com/campaigns/go-nature-go-carton/explore/recycle-cartons
5) FMGC Gurus Custom Survey “Active Nutrition”, Aug 2023 (Nigeria, South Africa, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, UK)
6) Source: Results sourced from Tetra Pak internal tool: CO2e Product Model version 6, geographical scope: European industry average. Included: Raw material production, transport of raw materials, converting, transport to filler, forming and filling, end-of-life.