Why enter this growing category?
Looking to diversify your portfolio, reach new consumers or cater to different consumption occasions? With the right technologies and development support, you can bring new RTD coffee products to market, while maintaining the quality standards your brand is known for.
Untapped potential
The coffee-based drinks category is expanding, with consumption expected to rise from 7.8 billion litres to 8.1 billion litres by 2029, where 90% of the growth is represented by ready-to-drink products.1 As consumers seek convenient, premium, on-the-go coffee experiences, there are significant opportunities for innovative brands to capture growth and attract new consumers.
Four reasons to choose carton packaging for ready-to-drink coffee
In today’s dynamic RTD coffee market, our carton packaging ensures quality, convenience, and environmental features – key priorities for modern consumers. It also provides an eye-catching solution that helps your RTD coffee range stand out and attract the attention it deserves. Learn more about why carton packaging makes sense for your business, now and in the future.
How packaging attributes influence RTD coffee purchase decisions
Consumers increasingly consider packaging attributes when choosing ready-to-drink coffee products. In our recent survey2, 47% of respondents said they are more likely to consider a brand when packaged in a solution they perceive as “sustainable".3 Discover what consumers say matters most, and how these perceptions may influence your business.
1. Source: Tetra Pak Compass, 2025. Figure includes still, concentrate and all forms of distribution - ambient, chilled and unprocessed.
2 Source: Sustainable Packaging Consumer Research, 2025, comprising a total of 12,500+ consumer interviews based on an online questionnaire in 25 countries.
3. One that is defined as “recyclable” and “made of recycled materials” among its attributes.