Package customisation made easy

Now you can create a range of different designs and print unique QR codes with smaller minimum orders. Leverage our cost-effective digital printing to unleash your full creative potential and explore new business and marketing opportunities. Capture new sales and increase brand loyalty with targeted designs that keep your consumers engaged.

Printing innovation enables variation 

Tetra Pak® Custom Printing is a unique, premium inkjet-based printing method that removes the need for plates. It enables greater design variability, so lots of different designs can be printed on a single packaging material reel. Smaller order sizes can be produced cost-competitively, which gives you more creative freedom, both in your package designs and your business.

Discover what Tetra Pak® Custom Printing means for your business

Explore new business opportunities

Leverage the full potential of Tetra Pak ​Custom Printing to explore new business models, channels and revenue sources. Design agility and lower minimum orders allow you to try out new ideas in a cost-effective way:
 

  • Produce unique, branded packaging for customers such as hotels, cruise ships, airlines or event companies
  • Leverage opportunities to collaborate on cross promotions, collectibles or limited-edition package series
  • Meet the demands of e-commerce for small orders and greater agility
  • Target multiple, high-value segments all at the same time.

Boost innovation

Capitalise on small minimum orders and increased design variability within an order to test different package designs and marketing messages in the real world. Run fast, effective A/B tests to find out what works best in different markets.

Whether you’re a start-up business preparing to launch your first products or an established producer developing brand extensions, you can leverage Tetra Pak Custom Printing to figure out the best approach.

 

 

Go premium

Take advantage of the ability to create multiple package designs simultaneously to run eye-catching promotional campaigns — without burning through your whole marketing budget at once.
 

  • Create brand campaigns with stunning visual effects
  • Mark red-letter days with special designs
  • Support social causes to highlight shared values with your consumers.

Let's co-create!

As part of our customer innovation ecosystem, digital printing lets you explore new avenues to achieve market success. Discover the full range of tools and expertise we offer to help your business grow – from ideation and prototyping at our Customer Innovation Centres, to testing new recipes at our Product Development Centres.

Let's co-create!

As part of our customer innovation ecosystem, digital printing lets you explore new avenues to achieve market success. Discover the full range of tools and expertise we offer to help your business grow – from ideation and prototyping at our Customer Innovation Centres, to testing new recipes at our Product Development Centres.

Take your marketing to the next level

Dynamic QR codes turn your package into an interactive communication tool. Consumers can scan the codes to learn more about your products, or access cool digital experiences like games, quizzes and prize draws.

  • Tap into the latest trends by providing online nutritional information that gives consumers a sense of control over their own health & wellbeing
  • Create exciting consumer journeys with dynamic content that continuously renews interest in your product.

Be part of an increasingly digitalised market

The in-store shopper journey is increasingly being shaped by digital experiences. Dynamic QR codes enable more personalised interaction with consumers as they discover and select your products, as well as enhancing their post-purchase experience. Connected packaging also helps address the retailers’ challenges — providing an omnichannel, connected shopping experience and driving footfall in store.

Streamline your operations and increase agility​

Tetra Pak Custom Printing is done in our converting factories and rolls of printed material are delivered to your facility ready to use. You don’t have to invest in any new equipment.  What’s more, smaller minimum orders make your business more agile and reduce resource waste: 

  • Product waste is reduced thanks to lower minimum order quantities
  • Less working capital is tied up since less packaging material needs to be kept in stock
  • Less space in your warehouse is required to store material reels
  • Production planning is easier since there’s no need to predict demand months in advance.

 

Talk to us about the options for digital printing of your carton package designs with Tetra Pak® Custom Printing.

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