Why is waste collection important?
Recyclability and recycling are important to ensure that packaging materials will be kept in effective use. Today, food and beverage cartons are recycled wherever the necessary collection, sorting and recycling infrastructure is in place, at scale.
Expanding this infrastructure is a priority for us. This is why we focus on a two-pronged approach leveraging both what we call “push” mechanisms, such as focusing on packaging design and establishing effective legislative frameworks, alongside “pull” mechanisms which aim to increase the value of recycled products and thereby create strong market demand. We collaborate with local municipalities, retailers, customers, waste management companies, industry associations, recyclers, and policymakers to support efficient local recycling value chains and scale up capacity while investing in new sorting technologies.
Raising awareness via packaging with retailers
Providing clear information on how to recycle a carton packages can be a first step to encouraging more consumers to recycle. We work with customers and retailers to encourage clear communication on our packages.
