The latest consumer trends and business opportunities
Every trend brings new opportunities. Our biennial trend reports highlight what’s triggering your consumers’ interest and proposes 'thought starters' for new business opportunities in the food and beverage industry, including packaging and marketing initiatives.
Here’s how we do it
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
Here’s how we do it
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
Trendipedia 2022: Consumer shifts
At the beginning of 2022, societies slowly started to re-open after lockdowns. But things took an unexpected turn. War, inflation and resource scarcity meant consumers faced a rising cost of living. In some cases, food now competes with fuel for share of wallet. In this trend summary, we update you on three key ways that consumers’ priorities are changing.
Do you want to be alerted when we produce new material?
Is there a new superfood that’s all the rage? Does the change in average household size call for a new package size? Are meal kits still growing or have they peaked? These are the kinds of questions Trendipedia can answer! Don’t miss our new report, due for launch in 2023.
