Get ahead of the trends
Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. In this report, you can read about how modern consumers increasingly expect food and beverage brands to take the lead on sustainability.
Building loyalty: where sustainability meets affordability
To build lasting loyalty, consider making sustainable choices accessible and affordable. Cost can be a major hurdle for consumers seeking sustainable products (e.g., 62% of UK consumers cite it as a barrier). A 'Green by default' approach, integrating sustainability alongside convenience, health and affordability, could be a valuable strategy.
