Four reasons to choose carton packaging for ready-to-drink coffee
In the fast-paced world of ready-to-drink (RTD) coffee, packaging plays a vital role in delivering quality, convenience and sustainability – factors that consumers increasingly prioritise. Our carton packaging offers an eye-catching solution for your RTD coffee brand, ensuring that product quality is preserved, consumption is problem-free and environmental impact is minimised.
All the research implies that RTD coffee drinkers care about quality; that the product’s essence and aroma are key to enjoyment. This holds true across the board, regardless of whether people are buying mass or premium products. What’s more, those who can afford it are willing to pay extra for a high-quality brew.
Store shelves are cluttered. Consumer attention is difficult to catch. As a brand owner, you naturally want to make the most of every tool available to differentiate your products.
Starting with 360° printable surfaces, our carton packages provide the perfect blank canvas upon which to convey what your brand stands for. We also offer a range of different printing techniques and material effects to give package designers even more scope for creativity.
Convenience is one of the most important lifestyle trends influencing the consumption decisions of Gen Z and Millennials. They seek easy, on-the-go options that fit their busy lives and they expect instant gratification.
For the time-crunched younger generation of consumers, what could be better than an energy-boosting RTD coffee to go? It’s the perfect, stress-free pick-me-up.
54% of Millennials and busy professionals prioritise convenient packaging3.
In one recent survey, 76% of consumers said they were concerned about environmental issues5. People care not only about where their products come from, but also how they are produced, and of course, the packaging they come in.
”Recyclable’’ and ‘’made of recycled materials’’ are among the top three terms that consumers use to define an environmentally sound package.
Our paper-based beverage cartons are recyclable wherever adequate collection, sorting and recycling infrastructures are in place. And, with packaging made from responsibly sourced, renewable materials - such as paperboard and plant-based polymers - that grow back and absorb CO2 as they do so, our cartons can also reduce your carbon footprint.
In 2020, we introduced certified recycled polymers for the first time, further decreasing reliance on virgin, fossil-based materials and helping to keep plastic out of landfills.
When you choose our carton packages for your RTD coffee products, you’re making a decision that will hold good for years to come.
This is partly because consumers’ concerns are set to increase as plastic litter and other forms of environmental damage become increasingly ubiquitous.
It’s also because we are continuously striving to move away from high-carbon, fossil-based materials and towards low-carbon renewable materials by increasing the paper content of our packaging.
Our ambition is to develop “the world’s most sustainable food package”, which is paper-based, with the lowest possible carbon footprint, made solely from responsibly sourced renewable or recycled materials and fully recyclable.7
Unlock growth in ready-to-drink coffee
Ready to seize opportunities in the booming RTD coffee market? Gain expert insights, access cutting-edge processing and packaging solutions, and receive tailored marketing support to drive your success. Whether you’re new to the category or already an established brand, let’s work together to innovate and grow your business.
1, 4 IPSOS FACTO
2, 3, 6 Mintel
5 Tetra Pak® Sustainable Packaging Research 2023, conducted during the summer 2023 and comprising a total of 14,500 consumer interviews based on an online questionnaire in 29 markets.
7 This means creating cartons that are fully made of renewable or recycled materials, and responsibly sourced, thereby helping to protect and restore our planet's climate, resources and biodiversity.