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Home Insights Cases and articles The sugar challenge

Sugar is everywhere, from natural sugars to those that are refined and packaged. However, consumers are becoming more careful with sugar intake and some governments are introducing taxes for high sugar content2. This has led to challenging times for producers, but there are many reasons for optimism.

ONE WAY TO REDUCE SUGAR

Finding the right recipes

UNDERSTANDING SUGAR REDUCTION IN JUICE

Balancing consumer expectations

Reducing sugar in juice presents a complex challenge. Producers must balance taste, nutritional value, ingredient transparency and consumer expectations, while maintaining the appeal that makes juice a popular beverage choice.

Fermented juice

A changing consumer landscape

Consumers are increasingly looking for products that support healthier lifestyles, including beverages with lower sugar content. At the same time, demand for natural ingredients and authentic taste experiences remains strong.

Fermented juice

Exploring opportunities

From recipe development and ingredient selection to product positioning and portfolio strategy, there are multiple ways producers can respond to consumer demand for sugar reduction. Understanding market trends and evolving preferences is key to identifying the right approach for each brand and market.

TWO SIDES TO EVERY STORY

More than one way to market

Part of juice splash

Turning changing preferences into opportunities

As consumer attitudes towards sugar continue to evolve, producers have new opportunities to differentiate their products through thoughtful recipe development, portfolio strategies and clear consumer messaging.

Part of juice splash

Delivering what consumers value most

Naturalness remains an important purchase driver for many consumers. As interest in reduced-sugar products grows, producers must balance changing health expectations with demand for authentic taste and recognisable ingredients.

Fruit

Navigating the juice reformulation challenge

Reducing sugar while maintaining product appeal requires a careful understanding of consumer preferences, category dynamics and taste expectations. The most successful approaches begin with insight into what consumers value and are willing to adopt.

Fruit

Preparing for the future of juice

Health priorities, purchasing behaviours and regulatory pressures continue to shape the future of the juice category. Staying ahead of these developments can help producers make more informed innovation, reformulation and portfolio decisions.

Topics that are buzzing in the industry!

Challenges and opportunities in the juice and nectar industry.

Woman with orange juice

A look into the future of juice and nectar

A look into the future of juice and nectar

Millions upon millions of litres of juice are consumed every day. How can you identify the right opportunities for what you want to offer?
Stay ahead of trends⁠
Woman and tanks

Turning juice production challenges into opportunities

Turning juice production challenges into opportunities

Are rising ingredients costs, general inflation and consumer trends making things more challenging? In times like these, it’s essential to squeeze every last drop of efficiency out of your juice production.
Optimise your operations⁠
Package, tanks and people

Streamline your production journey

Streamline your production journey

Bring beverages to market faster. From product development to packaging and production, we help simplify juice, still drink and nectar production.

Discover more⁠
Carton package

A perfect package for every juice drink

A perfect package for every juice drink

Consumers drink juices from morning through to evening. Every occasion needs its own package, and we have the range of packages to cover every moment.
Find a perfect package⁠