TREND REPORT

71% find plant-based products appealing…

The plant-based beverage category is growing at an accelerated rate, driven by – among other things – people’s interest in health and sustainability. But it is a fast-moving category, and consumer preferences change quickly.

This report gives you a sneak peek into the heads of your consumers. It helps you understand why people choose or reject plant-based beverages, and what they expect from their next product. We hope you find it inspiring!

The consumer perspective – trends driving plant-based beverages

Trend report stack of reports on grey background

THE INTEGRATED EDGE

UNLOCKING PLANT-BASED OPPORTUNITIES.