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Home Insights Consumer trends and insights How consumers are outsmarting the system

Get ahead of the trends

Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. Here, you can learn how cash-strapped consumers are adopting new strategies to find the best deals, while still buying quality products.

How consumers are ‘outsmarting the system’

Group buying. Bulk buying. Buying private label goods. In the current economic climate, consumers around the world are looking for smart new ways to spend less on food, without compromising on quality. Learn how you can support their ambition to be more savvy and conscious.

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More reports and insights

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Consumers just want to have fun

Consumers just want to have fun

The Trendipedia amplified experiences report is about consumers’ growing desire for playful, comforting and multi-sensory pleasures
Find out more in the Amplified experiences report⁠
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Building loyalty: where sustainability meets affordability

Building loyalty: where sustainability meets affordability

How you can increase market share, while helping consumers achieve their eco-friendly consumption goals?
Find out more in the Green by default report⁠
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Mindful wellness report

Mindful wellness report

Wondering how to adapt your offer to meet the Mindful Wellness trend? Our latest consumer trend report helps you navigate the labyrinth of Mindful Wellness.
Find out more in the Mindful wellness report⁠
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Authentic connections report

Authentic connections report

Learn how forward-thinking companies are addressing the trend of authentic connections.
Find our more in the Authentic connections reports⁠
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When convenience is no longer enough

When convenience is no longer enough

The bar is rising on convenience, as many consumers demand increasingly quick and easy solutions. Find out what’s driving this trend and how you can address it.
Find out more in the Hyper convenience report⁠
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Generating trust in an artificial era

Generating trust in an artificial era

Now anyone with a smart phone can fabricate a convincing enough “truth”, consumers are wondering who and what they can trust.
Learn more about Discover the artificial trust⁠
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Green dilemma

Green dilemma

In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?
Learn more about the Green dilemma⁠
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Retail trends

Retail trends

Digital technologies are changing how people buy groceries. Here, we examine four retail trends that illustrate how our habits and expectations are changing.
Learn more about Retail trends⁠
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Empowerment through diet

Empowerment through diet

We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.
Learn more about Empowerment through diet⁠
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Smart and adaptive

Smart and adaptive

How are consumers adapting to economic slow-down and cost-of-living crisis? Many are embracing smart, adaptive strategies such as Life Hacks and Flexi-shopping
Learn more about Smart and adaptive⁠

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