Building a circular carton packaging portfolio
In 2018, we started to restructure our packaging portfolio innovation strategy around a vision of the ideal beverage carton: a fully renewable and recyclable package . In 2019, we significantly accelerated our development efforts and increased our investment in order to achieve this vision, focusing on the following four goals/workstreams:
- Increase the share of renewable materials, removing layers of fossil-based plastic and/or replacing them with plant-based alternatives.
- Use recycled polymers and paper in all our packaging materials, while never compromising food safety.
- Develop innovative openings that address litter, such as paper straws, non-detachable alternatives, biodegradable straws and tethered caps. In 2019, we became the firstcarton packaging company to launch paper straws in Europe. We also quintupled our investment in converting all plastic straws to paper in the longer term.
- Enhance recycling through packaging design.
Read more about our joined-up approach to circularity (pdf)