The science of differentiating your food product on the shelf
How can your packaging drive attention – and sales – in a crowded retail environment?
On today’s supermarket shelves, thousands of food products compete for the same few seconds of buyer attention. Standing out is no longer just a design challenge – it’s a business one. Discover how package design can influence buying decisions, strengthen brand recognition and support sustainability goals. Learn from Tetra Pak’s design experts how science and simplicity combine to create packaging that connects, communicates and converts.
Turn your packaging into a driver of growth
Explore how leading food producers are optimising design to unlock measurable business value – from cutting complexity and material use to maximising shelf impact and brand clarity. In this exclusive article, Tetra Pak’s Jonas Eklund shares proven ways to enhance product differentiation and build long‑term consumer trust. Understand the principles that help you strengthen margins, enable growth and achieve more sustainable operations, all through smarter design.
