Thoughts from our President and CEO

Welcome to the 13th issue of the Tetra Pak Index, which, in the wake of COVID-19, explores a very different world to the one we looked at just a year ago. The pandemic, an unprecedented event affecting communities worldwide, has created a new landscape of consumer concerns and needs, redefining the ground rules for the industry and creating new paradigms.

KEY INSIGHTS

COVID-19 has transformed the consumer landscape

COVID-19 has transformed the consumer landscape

The pandemic has disrupted the status quo. COVID-19, food safety, the environment and economic issues are now the leading global consumer concerns.

The changing interplay between food safety and the environment

The changing interplay between food safety and the environment

COVID-19 has significantly focused attention on hygiene and food safety. Two-thirds of consumers now believe that food safety is a major concern for society.

Transparency and trust are more important than ever

Transparency and trust are more important than ever

Manufacturers are seen as responsible for food safety – but trust in them is low. Transparency is key, with almost three in five saying they want to know all they can about product production.

Food waste is rising up the agenda

Food waste is rising up the agenda

The impact of COVID-19 on supply chains has accelerated awareness of food waste. More than three-quarters of consumers now see it as a concern – and a top priority for manufacturers.

Consumers want to help – but labelling is key

Consumers want to help – but labelling is key

Consumers see preventing food waste as the number one environmental issue that they can influence. But confusing labelling is a barrier, creating an opportunity for communication.

Concern for the environment remains very strong

Concern for the environment remains very strong

The environment still rates ahead of every concern except COVID-19. Two thirds of consumers believe we’re heading for disaster unless we change our habits quickly.

Sustainable packaging matters

Sustainable packaging matters

Consumers see sustainable packaging as a top priority for manufacturers, and four in five say companies should be obliged to help with the recycling/reuse of their packaging.

Convergence is increasing

Convergence is increasing

The convergence of health and environment we observed in last year’s Index has grown to encompass other concerns, as “people” and “planet” issues increasingly overlap.

What consumers want

A spotlight on what consumers want from food and beverage packaging going forward, with protecting food for longer to avoid waste and maintain nutritional value top of the list.

Dan Esty, Hillhouse Professor at Yale University

Dan Esty, Hillhouse Professor at Yale University, comments: "This year’s Tetra Pak Index highlights emerging consumer and social concerns that we see increasingly mirrored by academic research. With a growing global population set to require up to 70% more food by 2050, at a time when biodiversity, climate change and food security are becoming ever more pressing, there is an urgent need for change. Bold initiatives such as those taken by Tetra Pak to rethink future food packaging are therefore the need of the hour.”

Dan Esty, Hillhouse Professor at Yale University

Dan Esty, Hillhouse Professor at Yale University, comments: "This year’s Tetra Pak Index highlights emerging consumer and social concerns that we see increasingly mirrored by academic research. With a growing global population set to require up to 70% more food by 2050, at a time when biodiversity, climate change and food security are becoming ever more pressing, there is an urgent need for change. Bold initiatives such as those taken by Tetra Pak to rethink future food packaging are therefore the need of the hour.”

Summary and conclusions

The top 10 takeaways from Tetra Pak Index 2020, summarised in a handy list – also available as a downloadable, smartphone-friendly infographic.

DOWNLOADS AND VIDEO

Tetra Pak Index 2020, summary and conclusions infographic

Top ten takeaways infographic

Summary video