Another way we are working to support the sustainable future of our planet and the long-term success of our customers is by finding ways to create our packaging solutions using fewer resources without compromising our high standards.
In 2018, we started to restructure our packaging portfolio innovation strategy around a vision of the ideal beverage carton: a fully renewable and recyclable package . In 2019, we significantly accelerated our development efforts and increased our investment in order to achieve this vision, focusing on the following four goals/workstreams:
Read more about our joined-up approach to circularity (pdf)