As global spending power starts to shift to younger generations, new challenges can emerge for food and beverage brands: How do we choose the right channels for reaching these new consumers? What are the values of this younger generation, and how can we connect them to our products? How can we avoid pitfalls in our marketing that may unintentionally turn off this target group?
The questions above are increasingly important as Generation Z (those born between 1997 and 2012) begins to play a more prominent role in the consumer marketplace. This report compiles Tetra Pak’s extensive marketing insights to offer a comprehensive view of this cohort, offering new ways for brands to drive awareness, activation, revenue and retention.