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Jars, cans, and pouches have been the industry norm for decades. But times have changed. Consumers today, especially Vietnam’s Gen Z and millennials, want smarter, sustainable, and more convenient packaging — whether on the shelf or delivered to their doorstep.

Now’s the time to elevate your product portfolio with packaging solutions that meet these evolving expectations. Discover why carton technology is the next step forward for food packaging. With stronger shelf appeal, lower climate impact, and everyday convenience: this is packaging designed for the next generation of consumers in Vietnam.

Explore why cartons are the future of food packaging


Elevate
shelf appeal

The retail shelf is where your product meets the consumer. Food brands in Vietnam can make use of carton packaging to create a striking “billboard effect” to enhance shelf appeal and better capture consumer attention.


Deliver consumer convenience

A new generation of Vietnamese consumers craves convenience — not just in what they eat, but in how it fits into their lifestyles. Modern carton packaging meets this need with easy-open, reclosable designs that support ready meal preparation and on-the-go consumption, while elevating the everyday food experience.


Optimise retail performance

From physical shelves to mobile screens, cartons are made to be seen. Their flat panels and upright shape enhance product visibility online — and maximise retail space efficiency in storage and e-commerce shipping. It’s packaging that performs wherever your brand appears.


Streamline
operations

Boost efficiency where it matters. With a space-saving, rectangular design, cartons enable leaner operations across production and logistics, from your factory floor to your supply chain. You can load more packs per pallet compared to cans, cutting transport runs and storage costs.


Redefine
sustainability

Today’s consumers care about what’s inside and outside their food. Cartons offer a lower climate impact than cans, jars and plastic pouches — and support BPA-free compliance for Vietnamese brands exporting to markets like the EU. A smarter choice for your brand, your customers and the environment.

Everything you need to know about Tetra Recart®

Tetra Recart® is more than just a packaging choice — it’s a smarter way to deliver food and keep pace with Vietnamese consumers’ busy lifestyle. From flexible formats to a sleek, space-efficient design that stands out on shelves and online, find out how it’s designed to support your business at every step of the value chain.

The game-changing solution for shelf‑stable food

Tetra Recart® is the retortable food packaging solution with a lower climate impact, supports product innovation and meets demands for differentiation, while meeting the evolving needs of consumers. Watch this video to learn more.

The game-changing solution for shelf‑stable food

Tetra Recart® is the retortable food packaging solution with a lower climate impact, supports product innovation and meets demands for differentiation, while meeting the evolving needs of consumers. Watch this video to learn more.

The sustainable alternative to traditional packaging

Discover the reasons why forward-thinking food brands are switching to Tetra Recart®, and why it might be time for you to make the shift to a smarter, more sustainable packaging solution too.  

5 reasons to choose cartons over cans

More food brands in Vietnam are looking to unlock the benefits of cartons: from stronger shelf appeal to lower environmental impact. Here are five reasons why cartons come up on top for both consumers and the business.

Smarter packaging, smoother operations

From co-packing support to automation-ready lines and space-saving design, here are six ways it can help optimise operations and drive efficiency across your value chain.

The home of food innovation

Ready to explore new recipes or rethink old ones in a carton package? At our Tetra Recart® Food Development Centre, expert chefs and food developers help bring your ideas to life.

One format, many possibilities

Tetra Recart® is the smarter choice for brand owners, retailers and e-commerce players to elevate your portfolio across different food categories — from vegetables and fruits to ready meals, sauces and coconut cream.

Vegetables

Vegetables

Convenience is a key driver behind the home-cooking trend. Packaged vegetables taste good, and simplify consumers’ lives, making Tetra Recart® an ideal food packaging solution for modern kitchens.

Fruits

Fruits

Functional nutrition in easy-to-use packaging is a tasty combination for busy, health-conscious consumers. Discover how Tetra Recart® delivers all the key packaging functional attributes for snackable fruits.

Ready Meals and Sauces

Ready Meals and Sauces

Ready meals and ready sauces have changed – great taste, high quality, and good value are now expected as standard. Can your packaging keep up? See how Tetra Recart® meets today’s expectations and more.

Coconut Cream

Coconut Cream

A staple in kitchens in Vietnam, coconut cream adds a rich flavour and texture to countless dishes. With Tetra Recart®, you can offer consumers the same authentic taste — with longer shelf life, easier handling, and shelf appeal in one packaging solution.

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