The 11th annual edition of the Tetra Pak Index focuses on the rise of online grocery and the unique opportunities it presents for the food and drink industry. This year’s report is full of insights into this new omnichannel world, and is based on research conducted in 5 countries with consumers, plus a deep dive shopper tracking study in US and UK, interviews with eRetailers in US, Europe and China and a global market segmentation study conducted by Euromonitor. Exclusively launched at Packaged, The 7th Global Summit in Amsterdam on 25th and 26th June 2018.
The power of the internet is transforming grocery, just as it has revolutionised so many other retail sectors. Grocery offers particular challenges, but these are being addressed and overcome, and online continues to grow significantly faster than (and often at the expense of) other channels.
We see four key trends shaping the online grocery marketplace, both today and tomorrow: Convenience; Technology & Performance; Sustainability; and Personal & Unique. In this section we also explore what is driving consumer satisfaction, what factors contribute to loyalty and how they will develop in the future to meet the needs of the ‘always on, on demand’ consumer generation.