Grow with the demand for condition-specific nutrition

When consumers with health conditions, intolerances, allergies or dietary restrictions don’t get the specific nutrition they need, the effects can extend across multiple body functions.1 Special nutrition products are formulated to address these needs directly. Although often prescribed, they are self-administered and can be purchased without a prescription. This makes them more accessible for consumers and widens your addressable market. We help you formulate, process and package beverages that meet the rigorous compliance and formulation standards this category requires.

Opportunities in numbers

Nutrition drink in Tetra Prisma Aseptic carton package, text: 51%

Ready-to-drink is the preferred format

51% of consumers and 61% of parents prefer easy-to-consume RTD formats.1

Gluten free nutrition drink in Tetra Prisma Aseptic carton, text: 90%

“Free from” claims are growing

Gluten-free dominates “free from” claims with 90% share and growing. Dairy-free is surging.1

Caramel granules in bowl, text: 28%

Consider savoury and brown flavours

Medical and special nutrition products with savoury flavours show 28% YoY growth. Brown flavours like caramel and coffee are also on the rise.1