Addressing the root causes of nature loss requires action beyond our immediate value chain. As part of the Transform pillar of our Approach to Nature, we are expanding our efforts beyond our operations and value chain through actions such as helping to protect and restore landscapes affected by wider industry pressures.
In 2022, we launched Conservador das Araucárias (Araucaria Conservation Project), our flagship land restoration project in partnership with Apremavi. The project demonstrates this commitment in practice, supporting landscape restoration and nature conservation through on-the-ground action.
Why is land restoration important?
The world's forests play a vital role in supporting biodiversity, regulating water cycles and storing carbon, yet they continue to disappear at an alarming rate. This results in habitat loss for countless plant and animal species, while also reducing the ability of ecosystems to absorb carbon, regulate water flows and maintain healthy soils.
Land restoration can help reverse some of these impacts by restoring degraded landscapes, rebuilding soil health and re-establishing native vegetation. In turn, this supports biodiversity, strengthens ecosystem resilience and contributes to climate stability.
The Araucaria Conservation Project
Learn more about the Araucaria Conservation Project
The Araucaria Conservation Project was established in partnership with Apremavi, a Brazilian civil society organisation that has worked on conservation and restoration projects since 1987.
It aims to restore a portion of the Araucaria moist forest within Brazil's Atlantic Forest biome. This is one of the world's richest biomes, home to thousands of plant and animal species, many of which are found nowhere else on Earth.
As a biodiversity hotspot1, it is also one of the most endangered, with only a small fraction of its original area preserved. Brazil is not only a priority region for ecosystem restoration, but also an important sourcing hub for Tetra Pak, providing renewable raw materials used in our beverage cartons.
Learn more about the Araucaria Conservation Project
The Araucaria Conservation Project was established in partnership with Apremavi, a Brazilian civil society organisation that has worked on conservation and restoration projects since 1987.
It aims to restore a portion of the Araucaria moist forest within Brazil's Atlantic Forest biome. This is one of the world's richest biomes, home to thousands of plant and animal species, many of which are found nowhere else on Earth.
As a biodiversity hotspot1, it is also one of the most endangered, with only a small fraction of its original area preserved. Brazil is not only a priority region for ecosystem restoration, but also an important sourcing hub for Tetra Pak, providing renewable raw materials used in our beverage cartons.
"I'm a guardian"
Through the project, we aim to bring 7,000 hectares of land under restoration by 2030. Working closely with local landowners, native species are being reintroduced through an innovative financing model that provides advance payments based on the future generation of verified carbon credits.
The carbon removals generated through this project will contribute to balancing residual emissions as part of our efforts to decarbonise our operations by 20302.
The active participation of local landowners is central to the project's success. By working in close partnership, we ensure restoration activities are tailored to local realities and needs, while benefiting from valuable local knowledge and expertise in areas such as seed collection and processing.
"I'm a guardian"
Through the project, we aim to bring 7,000 hectares of land under restoration by 2030. Working closely with local landowners, native species are being reintroduced through an innovative financing model that provides advance payments based on the future generation of verified carbon credits.
The carbon removals generated through this project will contribute to balancing residual emissions as part of our efforts to decarbonise our operations by 20302.
The active participation of local landowners is central to the project's success. By working in close partnership, we ensure restoration activities are tailored to local realities and needs, while benefiting from valuable local knowledge and expertise in areas such as seed collection and processing.
2025 progress
At the end of 2025, the project had 25 properties undergoing restoration, all located in Santa Catarina state and amounting to a total area of over three thousand hectares. The restoration activities for this land include planting over 320,000 seedlings, removal of cattle, and other actions to support natural forest regeneration.
The first years of the project were dedicated to establishing the foundations of the Araucaria Conservation Project. This involved building partnerships with Apremavi and local landowners, as well as defining the carbon certification methodology and financial compensation model for participating rural landowners.
The properties currently under restoration have the potential to play an important role in conserving water resources, supporting biodiversity and strengthening ecological corridors. Baseline studies have also been carried out in the project's pilot areas to establish carbon measurement methodologies and support engagement with the selected carbon certification standard, Social Carbon.
2025 progress
At the end of 2025, the project had 25 properties undergoing restoration, all located in Santa Catarina state and amounting to a total area of over three thousand hectares. The restoration activities for this land include planting over 320,000 seedlings, removal of cattle, and other actions to support natural forest regeneration.
The first years of the project were dedicated to establishing the foundations of the Araucaria Conservation Project. This involved building partnerships with Apremavi and local landowners, as well as defining the carbon certification methodology and financial compensation model for participating rural landowners.
The properties currently under restoration have the potential to play an important role in conserving water resources, supporting biodiversity and strengthening ecological corridors. Baseline studies have also been carried out in the project's pilot areas to establish carbon measurement methodologies and support engagement with the selected carbon certification standard, Social Carbon.
The properties currently under restoration have the potential to play an essential role in conserving water resources, biodiversity and the possibility of ecological corridors. Baseline studies also commenced for carbon measurement in the project’s pilot areas as well as engagement with the carbon certification standard chosen, Social Carbon.
Image: Visit to the site Sitio Nascentes do Rio Santo Antônio where restoration work was ongoing. From left to right Wigold Schäffer, Vivian Guerreiro, Isabela Silva, Carolina Schäffer.
1. As defined by Conservation International
2. Tetra Pak set out a goal to achieve net-zero GHG emissions in our operations (scopes 1 and 2 and business travel) and 46% GHG reduction across our value chain by 2030 in line with 1.5°C SBTi commitment compared to our 2019 baseline.