Tetra Top® carton packages combines the functionality and performance of a bottle with the sustainability benefits of carton, while appealing to consumer desire for elegant, aspirational packages that suit health-conscious, on-the-go lifestyles. This is why Tetra Top® remains ahead of the curve.
Distinctive by design
Even if it’s what’s on the inside that counts, the look can make or break first impressions of your product. It’s the 8-second moment of truth: the critical first seconds when your consumers notice the product’s colour, shape and shelf display from a distance.
Use the whole canvas but be cautious of including too many details. Striving for clean, uncluttered packaging design can be advantageous; so too is highlighting and taking advantage of new package shapes – such as Tetra Top® MiniV – with clever graphical elements.
Consumers choose carton
Choosing carton is a statement in itself, as consumers find carton packages more sustainable than plastic and glass, and as many as 29%2 of respondents look for environmental trusted certification labels.
All paperboard used in our packages comes from forests that are certified by the Forest Stewardship Council™ (FSC)3 or other controlled sources. And you can opt for Bonsucro-certified4 plant-based polymers, or recycled polymers.
1. Source: Results sourced from Tetra Pak internal tool: CO2e Product Model version 6, geographical scope: European industry average. Included: Raw material production, transport of raw materials, converting, transport to filler, forming and filling, end-of-life.
2. Source: Tetra Pak - Sustainable Packaging Research 2023
3. The FSC licence code of Tetra Pak is FSC™ C014047 - Tetra Pak FSC™ Certificate
4.Please read more at www.bonsucro.com.
5. HDPE top and cap made from polymers derived from sugarcane, although a 6% of masterbatch is used for the top is TiO2. This fossil-based compound is used as a colour to protect from light.
6. www.tetrapak.com/sustainability/focus-areas/circularity
7. FMGC Gurus Custom Survey “Active Nutrition”, Aug 2023 (Nigeria, South Africa, Denmark, France, Germany, Italy, Netherlands, Poland, Spain, UK)