Get ahead of the trends
Our regular Trendipedia reports keep you up to date with the emerging consumer trends, so you can steal a march on your competitors and capture new business opportunities as they arise. In this report, we explore how consumers’ enthusiasm for products with ‘sustainable’ labels is being affected by budgetary limitations.
The price of sustainability
Consumers’ willingness to buy ‘green’ is being affected by widespread economic constraints. In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?
