Based in Peru, this customer has operations in 20 countries in Central America, Asia and Africa. They have a majority market share in, nectars in Ecuador, but the pandemic period was nonetheless a challenging time. Sales of juices and nectars in portion packs were especially sluggish, so they were looking for a new way to attract attention to the brand.
Tetra Pak’s solution was to print unique codes on each package and together create a loyalty programme that would reward consumers for their purchases. Consumers could scan the codes to win points, then claim a prize. The prizes changed each week and, in addition, everyone who participated was also automatically included in a big prize lottery in the final weeks.