6 reasons to choose Tetra Recart® over other packaging for shelf-stable soup
We’ve made a comprehensive list of reasons to choose Tetra Recart over cans and plastic pouches when it comes to packaging for shelf-stable soups. Find out why Tetra Recart is a great alternative for producers, retailers, consumers and the environment.
1. Size-flexible line
A convenient and time-saving solution for producers. One Tetra Recart line can handle up to 6 different package sizes – from 100 ml to 500 ml – with fast and easy changeover between sizes.
2. Improved logistics
Space-saving due to their rectangular shape and low weight, Tetra Recart packs have several advantages in transport, storage and retail environments.
- Empty Tetra Recart packs use one tenth the amount of storage space as cans (1 million vs 100,000 packs).1
- When filled and shipped to retailers, up to 12% more filled shelf-stable soup carton packages fit on a truck compared with cans and up to 55% more than plastic pouches, with primary and secondary packaging weighing 63% less than cans and 18% less than pouches.1
- In store, up to 32% more Tetra Recart shelf-stable soup packages can fit on the shelf compared with cans, and up to 125% more vs pouches.1
3. It innovates and rejuvenates
Being a relatively new packaging format, Tetra Recart is ideal for combining with new shelf-stable soups to rejuvenate what is otherwise a rather traditional and unchanging supermarket shelf. The fact that Tetra Recart packaging is always forward-facing and without gaps in between individual packs creates an appealing “billboard effect” on the shelf – an effective way to showcase your brand and attract consumers in retail settings. The format also eliminates the need to turn cans or fumble with pouches for both staff and consumers.
4. Optimised for e-commerce
Compared with traditional packaging, this lightweight and space-saving format is perfect for e-commerce channels that sell shelf-stable soups. Flat, rectangular carton packages are easily optimised for screens, accommodating attractive designs that can grab the attention of e-shoppers.
5. Less impact on the environment
According to multiple lifecycle analysis studies in different regions, Tetra Recart has 85% less climate impact (measured in CO2 equivalents) compared with cans2 and 20% less than plastic pouches3. All of the paperboard used in Tetra Recart cartons, which forms up to 71% of the packaging material, comes from FSC™ certified sources4.
6. Consumers preference
According to research and online consumer reviews, consumers see Tetra Recart cartons as a safer, more natural and environmentally sound packaging for shelf-stable soups. They rate them as more modern, easier to open and reclose, handle, empty, store and dispose of5. There is also a higher consumer acceptance for disfigured cartons vs dented cans, resulting in up to 85% less in-store primary packaging waste6.
Want to learn more about Tetra Recart packaging and how it can benefit your soups business?
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1. Based on internal calculations, Tetra Pak competitive insights
2. Comparative Life Cycle Assessment of Tetra Pak® carton packages and alternative packaging systems for beverages and liquid food on the European market, 2020
3. Comparative Life Cycle Assessment of Tetra Recart® packages and alternative packaging systems for shelf stable pet and baby food on the European, US and Japanese markets, 2021
4. The FSC licence code of Tetra Pak is FSC™ C014047 - Tetra Pak FSC™ Certificate
5. Soup research Poland-2017, Russia-2017, Tetra Pak Toluna research-2017, Mini U&A in South Africa-2018, Online consumer reviews
6. Tetra Pak Competitive Insights