ALAG KARO

The Alag Karo program was conceived for the city of Gurugram as an awareness and behavioral change program, to implement source segregation and institutionalize it in residential complexes, schools and commercial establishments. It also looked at building capacities of the waste workers at the back end to improve the recycling rates thus reducing waste burning and dumping. A long-lasting change, beyond the program time period, was a key objective of this program.

The Alag Karo program has been instrumental in showcasing ways in which a collaboration between different stakeholders can produce positive results. In this case, each other’s strengths were leveraged to provide an effective and sustained solution for solid waste management. The program being a great success, provides immediate rationale for replication and upscaling for optimized results. In fact, Alag Karo emerges as a ‘trend-setter’ for waste management projects since it endeavours to ensure on-ground sustained behavioural change among citizens. Ministry of Housing and Urban Affairs (MoHUA) promulgated the adoption of ‘Alag Karo’ in all municipal corporations across the country as a communication tool for waste management. This provides the program both longevity and viability.