Alag Karo - Har Din Teen Bin
A Ward-Level Waste Management Program
In Gurugram, Tetra Pak, alongside partners like Coca-Cola India, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and the NGO SAAHAS, joined forces to tackle a growing concern: waste management.
The aptly named Alag Karo program, meaning "to segregate" in Hindi, aimed to spark a change in waste habits.
Alag Karo - Har Din Teen Bin
A Ward-Level Waste Management Program
In Gurugram, Tetra Pak, alongside partners like Coca-Cola India, Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ), and the NGO SAAHAS, joined forces to tackle a growing concern: waste management.
The aptly named Alag Karo program, meaning "to segregate" in Hindi, aimed to spark a change in waste habits.
The first phase (2017-19) covered 22,000 houses in 42 societies, segregating 34 tons of waste daily. Phase 2 began in 2020, creating a Model Ward in Gurugram’s Ward 32 and piloting in Delhi's Vasant Kunj.
From 2017 to 2023, Alag Karo has educated over 260,000 people on waste segregation, with 60,000 households and businesses diverting 60 tons of waste daily. Organic waste has been composted and processed in biogas while the dry waste has been further sorted and sent for recycling.
The program has improved the revenue and working conditions of 500 informal waste workers and its success has been showcased globally at the World Environment Expo 2023 by an RWA member from Sushant Lok Block C.
*The Social Return on Investment Report (2020-2023) revealed that every ₹1 invested in the program generated a social value of ₹2.77 in Phase 1 and ₹2.95 in Phase 2.
Alag Karo Phase 2 Impact
- Awareness: Reached 28,609 Point of Waste Generators across various locations.
- Waste Worker Training: 308 waste workers trained and 243 received ID cards.
- Waste Diversion: Diverted 34.5 MT of daily waste (out of 41 MT generated) from landfill in Ward 32, Gurugram.
- Waste Processing:
- Composting systems and decentralized waste management units set up.
- 2 Biogas systems established (alternative to composting).
- Approx 2 tons of waste processed daily through composting and recycling in Vasant Kunj.
- Improved Infrastructure: Upgraded Vasant Kunj dhalao from a dumpsite to a dry waste collection center.
- Replication: Inspired condominiums outside Ward 32 to implement source segregation.
To learn more about Alag Karo initiatives visit the site here