Packages are rapidly transforming into channels for information and interaction
Our industry has already taken its first important steps on the journey from traditional packaging to tomorrow’s intelligent packaging. It began with the codified package, which had a printed code but limited connectivity. Now we’ve reached step two, the connected package. We’re combining Tetra Pak’s Connected Package platform with unique code printing to enable consumer engagement solutions - and soon also package traceability.
Beyond this lies step three - intelligent packaging. In the future, packages and devices will be able to communicate with one another, providing new levels of service and insights for customers and consumers.