Meet the panel’s sustainability experts
Comprised of independent external advisors, with experience across a broad range of sectors, ranging from academia to civil society organisations, the Advisory Panel exists firstly to inform and guide the Executive Leadership Team at a strategic level to meet stakeholder expectations and ensure that Tetra Pak is positioned to respond effectively to external changes in its operating environment. The Panel also has a more technical role in supporting functional sustainability leaders in addressing the execution of our sustainability agenda.
Rob Cameron
With over three decades in senior leadership positions across the corporate, consulting and NGO sectors, Rob brings extensive experience in advancing sustainable development and promoting responsible business practices.
From 2020 to 2025, he served as Global Head of Public Affairs and ESG Engagement at Nestlé, where he focused on leading the transition to sustainable and resilient food systems1. Before joining Nestlé, he was Chief Executive of sustainability strategy consultancy and think tank SustainAbility, now part of the ERM Group, a global leader in sustainability consulting.
From 2007 to 2012, he was Chief Executive of Fairtrade International, a multi-stakeholder NGO, working to improve conditions for smallholder farmers through producer advocacy and support.
He was previously the owner and Executive Chairman of Flag, an international communications agency specialising in corporate responsibility.
Dan Esty
Dan Esty is the Hillhouse Professor at Yale University with primary appointments in the Law and Environment Schools – and secondary appointments in the Management and Global Affairs Schools. He also serves as director of the Yale Center for Environmental Law and Policy and as co-director of the Yale Initiative on Sustainable Finance.
Professor Esty has written or edited fourteen books (including the prize-winning volumes "Green to Gold" and "A Better Planet") and dozens of articles on climate change, environmental protection, regulatory reform, and sustainability - and their connections to corporate strategy, competitiveness, sustainability metrics, and trade.
He had a number of leadership roles at the U.S. Environmental Protection Agency, including service on the U.S. delegation that negotiated the 1992 Framework Convention on Climate Change. He served as Commissioner of Connecticut’s Department of Energy and Environmental Protection. He recently concluded two years of public leave from Yale – during which time he worked at the World Trade Organization, helping WTO Director General Ngozi Okonjo-Iweala develop a sustainability strategy for the global trading system. He co-leads the Remaking Trade for a Sustainable Future Project and, with a network of thought leaders worldwide, developed the Villars Framework for a Sustainable Trade System.
Changhua Wu
Changhua is a policy analyst, specialising in China's climate policy and sustainable development strategy, and the Chief Executive Officer of the Beijing Future Innovation Centre, a public and private partnership platform to drive technology innovation for sustainability.
Changhua has been professionally recognised for her leadership in fighting climate change and advocating China’s clean revolution. She sits on various global leadership and expert councils and panels, including the World Economic Forum Future Council on Clean Electricity, Governing Council of Asia Pacific Water Forum, Global Infrastructure Basel Foundation, World Green Design Organisation, and Green Growth Alliance of National New Areas, among others. She has advised a wealth of leaders in public, private sectors and NGOs on sustainable development strategies and innovation, such as the World Bank, the U.N. Environment and Development Programme, P4G, as well as leading global corporations and local government managers.
Changhua is a frequent media commentator in Chinese and international media on environmental issues and was the Editor of the English edition of the China Environment News.
John Morrison
John Morrison is the CEO of the Institute for Human Rights and Business, a global 'think and do tank' established in 2009 recognised by the UN, a number of governments, businesses and civil society organisations.IHRB is currently working on new initiatives including the Just Transition, worker welfare in the Gulf, dignity in the built environment, trade/sanctions/responsible exit, migrant workers, company law reform and the role of corporate boards.
John sits on a number of statutory advisory groups and boards for government, business and international organisations, including the European Bank for Reconstruction and Development and UK Export Finance. He was recently appointed as an independent Board Sustainability and Ethics Committee member for the John Lewis Partnership in the UK. He has written several books, including "Remaking Sustainability".
John was a Harkness Fellow in the US and originally studied Archaeology and Prehistory before working in human rights and refugee protection. In the late 1990s, he started advising Anita and Gordon Roddick and joined The Body Shop International before directing the Business Leaders Initiative on Human Rights between 2003-2009.
Facundo Etchebehere
Facundo Etchebehere is a senior executive with more than three decades of experience across the corporate, government and academic sectors. Throughout his career, he has held leadership responsibilities at local, regional and global levels, based in Latin America and Europe.
During his career at Danone, Facundo held senior executive roles in Argentina, the Americas and globally, with responsibilities spanning sustainability, governance and public affairs. He played a key role in advancing Danone’s B Corp certification journey and strengthening the company’s ESG governance, including during its transition to becoming the first Société à Mission in France. He currently serves as Co-Chair of Bayer’s Sustainability Council and holds advisory and board roles across a number of international organisations and initiatives.
In 2024, Facundo co-founded Ambition Loop, a global NGO bringing together leaders from business, government and civil society to accelerate systemic change towards sustainable and inclusive economies. He is also the founder of The Impact Case, a sustainability strategy consultancy, and has represented the business sector on international platforms focused on climate, nature, food systems and sustainable development.
Luciana Pellegrino
With 25 years of leadership experience in organisations within the packaging industry, Luciana has dedicated her career to shaping organisational vision and driving the growth and sustainable development of the packaging industry in Brazil and worldwide.
Her journey has included active participation as an executive and board member of both the Brazilian Packaging Association (ABRE) in Brazil and the World Packaging Organisation (WPO) based in Austria, where she currently serves as Executive President and President, respectively.
Sustainability has been a key focus since Luciana joined ABRE in 1997, leading her to specialise in environmental science. Since then, Luciana has advocated for sustainability in consumption and packaging circularity at international bodies such as the International Trade Centre (ITC) in Geneva and the United Nations Industrial Development Organization (UNIDO) in Vienna, as well as at international conferences including COP 28 and 30 and the World Circular Economy Forum. At the same time, on behalf of ABRE, Luciana has led the publication of various tools and guidelines to foster the sustainable development of the packaging industry and has organised and spoken at strategic conferences on the topic in Brazil and abroad.
Luciana also holds specialisations in Design Thinking and Governance for Board Councils, with strategic problem-solving, innovation and governance serving as core principles that guide her work.
1 The term ‘food systems’ refers to all the elements and activities related to producing and consuming food, and their effects, including economic, health, and environmental outcomes, 2023. Source: OECD, https://www.oecd.org/food-systems.