Stay on top of consumer trends
Current consumer trends and UHT technology – a perfect match? Absolutely.
Scan and win promotion generated consumer loyalty
Sales of nectar drinks increased almost instantly as thousands participated in an instant prize draw. A scan and win promotion was a new way to connect with consumers and gave a deeper insight into consumer behaviour with real-time scanning data.
Virtual currency boosted sale
The collecting of virtual coins to exchange for prizes was an incentive for consumers to purchase and scan packs of nectar. Coins could be exchanged for prizes during this scan and win campaign. As a result, sales of the brand of nectar rose by 10%.
Scan and win promotion generated consumer loyalty
A dairy company launched a scan and win promotion in the run-up to Christmas. The promotion was a success that far exceeded expectations. Sales rose by 28%. They sold 300,000 litres more milk in December 2020 compared to 2019.
How consumer engagement increased sales by 18%
A company in Latin America increased sales by 18% when using a Connected Package scan and win promotion with relevant content about fitness and health.
How a dairy company got access to information about their customers
A fun and educational campaign, created via our Consumer Engagement Solution, gave a dairy company in Europe access to a wealth of information about their custo
Sales of yoghurt increased by 12% in China with a scan and win promotion
A dairy company in China created brand loyalty with a scan and win promotion using our Consumer Engagement Solutions and Tetra Pak® Connected Package Platform.
Challenges, trends and opportunities in juice, nectar and still drinks industry
Climate change, access to water, energy costs and the health trend among consumers are among the trends facing the juice, nectar and still drinks industry.
Protecting food - before, during and after COVID-19
Laurence Mott, VP Development and Engineering talks about food safety from end to end, industry collaboration along with stringent standards to protect food.
Providing critical nutritional products to those in need
The COVID-19 pandemic has put unprecedented pressure on food supply chains worldwide, where meeting any unexpected request truly challenges lateral thinking
A natural fit: beckers bester and Tetra Pak® Craft packaging material
With the domestic juice market in decline, German producer beckers bester set out to find a package that would help its new range of organic juices and nectars
Customisation is key for Tine
Tetra Pak has worked closely with Tine, Norway’s leading dairy producer, to provide filling equipment for its new state-of-the-art plant at Bergen
Milestone for FSC™-labelled packages
Tetra Pak reached a new significant milestone in early 2019, with the total number of FSC-labelled packages delivered passing the 500 billion mark.
The rise of ambient yoghurt
Ambient drinking yoghurt, which does not need refrigeration, is popular among Chinese consumers and is now spreading across Asia Africa and Latin America
Flexible end of line solution for Immergut
The power of three: Elettric80 and Tetra Pak deliver a flexible end of line solution for German dairy producer Immergut
Frontiers of intelligent package
By giving every package a unique code and combining this with the intelligent use of data captured throughout the value chain, you can transform your packaging
Hellenic Dairies sees the benefits of integrated plant management
A major investment in Hellenic Dairies plant in Romania resulted in the installation of a comprehensive range of end-of-line and warehousing equipment.
Protein milk launch strengthens Pınar’s standing as an innovative market leader
Protein-enriched products is a popular trend and a area for growth in the Turkish market. Pınar Süt has launched Turkey’s first UHT protein-enriched milk
Reduce development cost and time to market
You have an opportunity to develop attractive and profitable new products in the ready-to-drink food supplement and nutrition category.
From ready-to-drink ideation to bestselling product
Tetra Pak helps at every stage of the new product development process to support your product’s success while reducing development costs and time-to-market.
Standing out from the crowd with Tetra Brik 900 Ultra Edge
When Maeil Dairies set out to revitalise the market for chilled white milk, Tetra Brik® 900 Ultra Edge with LightCap™ 30 was the natural choice.
School milk promoting milk consumption and improving health in Russia
To improve child health and promote milk consumption, school milk was launched in 2005. School milk now reach 10% of the Russian school children.
Al Rabie shines bright with Tetra Pak® Reflect
To appeal to millennials, Al Rabie has launched its new sports drink Vitality C in our innovative holographic packaging material Tetra Pak Reflect.
We see FSC™ as offering a credible universal standard and we actively encourage our customers to display the logo on their packages.
Packaging up millennial success
By examing the needs that characterize millennials, we can demonstrate how brands can optimise their products and packaging to meet these needs.
A new programme to improve children's nutrition and school attendance in Burundi
Tetra Pak is supporting our customer, the newly founded local company Modern Dairy Burundi, to help boost the nutrition of 20,000 children
Kaslink teams up with Tetra Pak to stay one step ahead
Kaslink is a young fearless Finnish food company with the ambition to create new, ground-breaking products. One trend is non-dairy products based on oat
Right size and right price for Dairy Plus drinking yoghurt
When Dairy Plus drinking yoghurt was launched in Tetra Brik® Aseptic 100 Base, sales more than quadrupled in the first two months and have doubled since 2010.
Playing our part in school feeding in Bolivia
Tetra Pak have worked together with the local food processing industry to improve school feeding programmes across Bolivia.
Drinking yoghurt: moving away from plastic
Our customer Skånemejerier turned to us to assist for for a sustainable alternative carton package for beverages to be consumed on-the-go
World first for Al Safi Danone
Faced with declining demand for its flavoured milk in portion packs, Al Safi Danone launched an innovative initiative targeting children
Tropicana is driving change on the retail shelf
The package has played a key role in influencing both supermarkets and convenience stores to give the range increased – and more prominent – shelf space.
Tetra Rex gable top cartons for a variety of food products
Since 1965 with the introduction of the Tetra Rex package, the package has become a staple item in fridges all over the world.
Vita Coco leading the way with coconut based beverages
It all began in 2004 when Mike Kirban and Ira Liran met two young Brazilian women in a New York bar, who sang the praises of the “agua de coco” back home..
Kagome leads the way with vegetable juice
Kagome has succeeded in reversing a decline in sales by re-launching four of its leading SKUs in Tetra Brik® Aseptic 200 Slim Leaf in October 2015.
The quest to preserve food and drink
Tetra Pak pioneered the development of aseptic packaging in the 1960s - described as ‘the greatest food innovation of the twentieth century’
The Advantages of co-packing with Tetra Recart
Co-packing brings benefits throughout the value chain, for producers and brand owners, retailers and consumers.
Trend report food and beverage packaging
In this report we share the insights into the latest global trends in the food and beverage packaging industry.
Circular package design for a circular economy
Relatively little waste in the world is recycled. That’s why we are working on a package design that can help boost recycling rates around the world.
Giving recycled carton materials new life
By increasing the use of recycled carton materials and enhancing the properties of recycled materials, carton recycling can reach its full potential.
Industry coalitions drive recycling forward
Recycling is a shared responsibility. To improve collection and recycling rates of cartons, we need to work together in partnerships to promote recyclability.
Working to expand recycling capacity and solutions
By engaging with paper and plastic recyclers around the world, recycling capacity can be scaled and optimised to increase recycling rates.
Improving recycling from the start
Through a circular approach to package design with a simplified material structure and increased paper-based content, more recycled material can stay in use.
A future with sustainable openings and less litter
Almost a third of all plastic packaging is never collected for recycling. Through innovative packaging design we can reduce plastic litter in our environment.
Towards the world’s most sustainable food package
Renewable materials, recycled material, sustainable openings and packages designed for recycling are key to creating the world’s most sustainable food package.
Every package counts, local Swedish dairy chooses Tetra Rex
The local dairy at Källsjö in Halland, Sweden had a problem with off-taste on their products. They needed help urgently to solve the problem