COVID-19 has transformed the consumer landscape
The pandemic has disrupted the status quo. COVID-19, food safety, the environment and economic issues are now the leading global consumer concerns.
The changing interplay between food safety and the environment
COVID-19 has significantly focused attention on hygiene and food safety. Two-thirds of consumers now believe that food safety is a major concern for society.
Transparency and trust are more important than ever
Manufacturers are seen as responsible for food safety – but trust in them is low. Transparency is key, with almost three in five saying they want to know all they can about product production.
Food waste is rising up the agenda
The impact of COVID-19 on supply chains has accelerated awareness of food waste. More than three-quarters of consumers now see it as a concern – and a top priority for manufacturers.
Consumers want to help – but labelling is key
Consumers see preventing food waste as the number one environmental issue that they can influence. But confusing labelling is a barrier, creating an opportunity for communication.
Concern for the environment remains very strong
The environment still rates ahead of every concern except COVID-19. Two thirds of consumers believe we’re heading for disaster unless we change our habits quickly.
Sustainable packaging matters
Consumers see sustainable packaging as a top priority for manufacturers, and four in five say companies should be obliged to help with the recycling/reuse of their packaging.
Convergence is increasing
The convergence of health and environment we observed in last year’s Index has grown to encompass other concerns, as “people” and “planet” issues increasingly overlap.