22.8 billion litres and counting
The global volume of drinking yoghurt is expected to grow by 2.0% during 2020-2023, and traditional cultured milk, by 1.8%. Together they account for 7.2% of the total dairy volume. Although the share might seem small, it is an interesting category with high margins. Portion packs dominate, with 82% of drinking yoghurts and 56% of traditional cultured milks.