The global ice cream market has a constant demand for new products, as consumers love novelties, especially premium ice cream products with large chunks of fruit, berries, chocolate or what have you included in them.
The small but thriving Norwegian ice cream market is of course no exception. Hennig-Olsen is the oldest ice cream maker in the Nordics and launches up to 15 new products each year. The novelties bring in about 10 percent of the company’s turnover. “The ice cream market is driven by innovation,” CEO Paal Hennig-Olsen says. “We have always wanted to include large chunks in our ice cream sticks, but there have been limitations as to what we can do.
When we heard about the extrusion wheel from Tetra Pak, we decided to invest in it right away. The technology is smart and simple, and being able to include large inclusions is fantastic,” he says.