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Consumer trends in the food & beverage industry.
Wet pet food is evolving fast as many pet owners demand healthier recipes, better value and more sustainable packaging. At the same time, producers are looking for ways to premiumise, differentiate and protect margins in an increasingly competitive category. The question is how to meet these expectations without adding complexity or cost. That is where shifting from cans, pouches and Alu trays to Tetra Recart carton packages can change the game.
Discover how Tetra Recart helps you develop and scale wet pet food products that meet owner expectations for health, value and convenience. Our step‑by‑step overview shows how we support you from insight and concepting through recipe trials, package design, industrialisation and co‑packing.
Tetra Recart® 100 Mini is our smallest retortable carton package – perfectly sized for smaller portions of wet pet food. Give pet owners the ideal serving in a compact, easy-to-open and reclosable format that supports modern, paper-based packaging preferences.
Norway’s largest retail group is phasing out metal cans in favour of other alternatives such as cartons. The company is first in the world with the new Tetra Recart 100 ml carton.
The transition towards wet dog and cat food in Tetra Recart cartons is not a one-time event for the company.
1. 12% more 390ml packages, and up to 50% more 100ml packages on each pallet and truck. Based on internal simulations comparing Tetra Recart to cans and jars of equivalent sizes.
3. The FSC licence code of Tetra Pak is FSC™ C014047 – Tetra Pak FSC™ Certificate. The paperboard in this package comes from FSC-certified and other controlled sources. www.fsc.org