Gain visibility without new investment

Discover more possibilities to revitalise the look of your brand with our growing portfolio of packaging material effects! Experiment with the different ways to stand out without changing your packaging lines, or making any heavy investments.

Gain visibility without new investment

Discover more possibilities to revitalise the look of your brand with our growing portfolio of packaging material effects! Experiment with the different ways to stand out without changing your packaging lines, or making any heavy investments.

ENHANCE YOUR BRAND’S EXPRESSION

Store shelves are cluttered. Consumer attention is difficult to catch. That’s why we created Tetra Pak® Artistry – a new portfolio of packaging material products that let you convey your brand’s unique identity and expression. The new and expanding packaging effects portfolio will be available for a growing range of packages in many shapes and sizes.
Cartons, Tetra Pak® Artistry

NO INVESTMENTS NEEDED

Experiment with new designs. Or change existing ones to match the occasion, as often as you like. Full flexibility at your fingertips: Tetra Pak® Artistry products let you evolve your package designs without any new installations or investments – you just plug and play.
Tetra Pak® Artistry

THE TETRA PAK® ARTISTRY PORTFOLIO

TETRA PAK® CRAFT – EMBRACE SIMPLICITY

Offered in natural colour variations, Tetra Pak® Craft quickly communicates your brand values with this authentic-looking packaging. Complete the look with caps and packaging material from renewable sources.
Tetra Pak Craft package

TETRA PAK® REFLECT – TAKE THE SPOTLIGHT

With its holographic effect, Tetra Pak® Reflect puts your package in the spotlight – making it a true attention-grabber on the store shelf.
Tetra Pak Reflect package

TETRA PAK® METALLIZED – A PREMIUM LOOK

A deluxe look for great shelf impact – that’s Tetra Pak® Metallized. Play around with the visual experience and make your design pop with light or dark colours.
Tetra Pak Metallized package

MORE EFFECTS COMING SOON!

Our range of effects, patterns and package options will continue to grow over the upcoming months, offering you new and exciting possibilities to express your unique brand identity. One of the packaging effects coming soon is Tetra Pak® Sculpt – an embossed surface texture designed for a smooth, tactile experience.
Tetra Pak Artistry

FURTHER READING

Row of packages

Stand out on the shelf

Your package can become a billboard space. Using your creativity there’s no limit to what you can do to make your brand shine.

Paperboard

The main material in our packages is paperboard. Discover what more is needed to create a package. Learn more about our packaging materials

The main material in our packages is paperboard. Discover what more is needed to create a package.

Al rabie vitality

Al Rabie shines bright with Tetra Pak® Reflect

Al Rabie has launched a new sports drink, Vitality C, in Tetra Prisma® Aseptic with Tetra Pak® Reflect, our innovative new holographic packaging material