Welcome to the united nations of yoghurt

There’s a whole world of yoghurt out there. Which variety will you add to your portfolio? Have a look!

Welcome to the united nations of yoghurt

There’s a whole world of yoghurt out there. Which variety will you add to your portfolio? Have a look!

22.8 billion litres and counting

The global volume of drinking yoghurt is expected to grow by 2.0% during 2020-2023, and traditional cultured milk, by 1.8%. Together they account for 7.2% of the total dairy volume. Although the share might seem small, it is an interesting category with high margins. Portion packs dominate, with 82% of drinking yoghurts and 56% of traditional cultured milks.

Rooted in tradition

Both traditional cultured milk and drinking yoghurt already have important roles in people’s lives. Given the warm climate, and the lack of refrigeration and cold distribution chains in many regions, there’s an obvious opportunity for ambient drinking yoghurt in Middle East and Africa. Take something they already love and make it even more accessible.

From 0-50% in 10 years

In China, ambient drinking yoghurt is a remarkable success story. It now amounts to almost 2.5 billion litres and accounts for almost 50% of total yoghurt sales. All this has been achieved since 2010, when a major Chinese dairy launched an ambient drinking yoghurt in collaboration with Tetra Pak. Since then, 13 dairy producers have entered this market with Tetra Pak lines. And the consumers want more.

South America follows Chinese success

Brazil is the world’s third largest drinking yoghurt market. Chilled distribution is very expensive in a tropical country like Brazil and can account for up to 30 percent of a product’s cost. For obvious reasons, chilled products tend to be consumed at home. An ambient option paves the way for consumers to enjoy yoghurt outside the home as well.
girls smiling with a yoghurt moustache

Bigger fruit pieces = added value

Yoghurt with large pieces of fruit, tapioca, cheese or grains are on the rise – and consumers are willing to pay up to 40% more for these products. Have a look at this film and get inspired!

Bigger fruit pieces = added value

Yoghurt with large pieces of fruit, tapioca, cheese or grains are on the rise – and consumers are willing to pay up to 40% more for these products. Have a look at this film and get inspired!

Stay on top of consumer trends

Consumer behaviour and purchase patterns are constantly changing. So which trends currently present the biggest possibilities and challenges? Watch Michaela Vallalta, Research Office Manager, present seven of them.

Stay on top of consumer trends

Consumer behaviour and purchase patterns are constantly changing. So which trends currently present the biggest possibilities and challenges? Watch Michaela Vallalta, Research Office Manager, present seven of them.

Let's talk!

Are you investigating new opportunities? Regardless of where you are located, we are close by, ready to help you with any questions regarding yoghurt.

Inspirational growth stories

Girl with milk mustache

The rise of ambient yoghurt

Ambient drinking yoghurt, which does not need refrigeration, is popular among Chinese consumers and is now spreading across Asia Africa and Latin America

How a Chinese dairy boosted brand awareness of their high-quality ambient yoghurt

Sales of yoghurt increased by 12% in China with a scan and win promotion

A dairy company in China created brand loyalty with a scan and win promotion using our Consumer Engagement Solutions and Tetra Pak® Connected Package Platform.