Finding the right co-packing partner with Tetra Pak
Co-packers play an essential role in the food industry as facilitators for innovation and enablers of fast, efficient production, but finding the right match for your needs can be a challenge. Whether you’re a producer, a brand owner, or even a co-packer, Tetra Pak has the knowledge and the network to be able to help you find the perfect partner.
Making a major change like switching from cans to cartons may seem difficult, but Tetra Pak’s matchmaking capabilities for co-packers, brands and label owners makes it easier than ever. Tetra Recart® can be found on the shelves in over 60 markets, while our history and relationships with brands and label owners means we have the kind of in-depth market knowledge that few can match.
Regardless of whether you’re a Tetra Recart customer with extra capacity, or a producer looking to launch a new product or repackage an existing one in a carton, we can be the facilitators that help you find the ideal opportunity.
Win-win matchmaking
Putting the right co-packer together with the right brand or label owner is good for everyone involved. It’s good for the co-packer as they are more likely to operate at full, or close to full, capacity. It’s good for the brand or label owner as they find the packing solution they need without having to invest in the associated infrastructure, and it’s good for Tetra Pak as more Tetra Recart cartons are on supermarket shelves. It’s even good for the environment, as the more our sustainable solutions are used, the lower CO2 emissions become. But how does the matchmaking process work in practice?
“Matchmaking can work in a variety of ways,” explains Mattias Glimbrand, Solution Manager for Tetra Pak. “We recommend co-packers from our side based on product type and quality demands, as well as geographical specifications and other factors, depending on what the brand or label owner needs. We have people in many markets, so we also work pro-actively on behalf of both parties, and when we know more details about the opportunity, we share the necessary information. The account managers in the markets are also informed, and we put the brand or label owner and co-packer in contact. From our side, we then follow up and offer support all the way up to when the product hits the shelves.”
This is partly why Tetra Recart packages can be found all over the world, since Tetra Pak has operations in many countries with dedicated packaging lines serving a variety of our customers. This also means we have insights and knowledge across a range of sectors, and access to some of the best food producers and co-packers available.
A proven concept
Tetra Pak has already helped a number of brands find their ideal co-packers. One was an iconic soup brand in Australia, that had been off the market for a long time. They were looking to come back, but only wanted to do so in a carton. Tetra Recart was the ideal solution, and they were matched with a co-packer in Italy who were able to offer everything they needed. Now the soup is back on the shelves in Australia in packaging with a striking, eye-catching design, and the response has been very positive.
“There are very few places in the world where you won’t find a Tetra Pak package, so the depth of knowledge we can offer is unique in that way,” adds Mattias. “If you’re a producer and you approach us, we can come back with many potential opportunities. We can also help to identify trends and how to act on them, so you get a lot of market insights when working with Tetra Pak. Perhaps most importantly though, if you’re a part of our network of co-packers, you’re always on our mind when opportunities arise.”
If you’re interested in finding the right co-packer for your product, or you’re looking to join our global network of co-packers, please contact us.
