The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
When convenience is no longer enough
The bar is rising on convenience, as consumers demand increasingly quick and easy solutions to match their fast-paced lives. Welcome to the age of Hyper Convenience. Our latest report explores this emerging trend— what’s driving it and how companies are addressing it with technologies that enable seamless on-the-go experiences and almost instant gratification.
Generating trust in an artificial era
At a time when anyone with a mobile phone and an internet connection can fabricate a convincing enough “truth”, consumers are wondering who and what they can actually trust. How is this affecting their choices and how will food and beverage companies respond to the challenge?
The price of sustainability
Consumers’ willingness to buy ‘green’ is being affected by widespread economic constraints. In this report, we ask: does the environment have to take a back seat in tough times, or can producers combine sustainability with lower costs?
Where and how are people shopping today?
Digital technologies are changing how people buy their edible groceries. Here, we examine four retail trends that illustrate how our habits - and our expectations - are changing.
Empowerment through diet
One longer term consequence of the pandemic is a more proactive approach to health. We explore how the desire to be ‘in control’ is affecting consumers’ food choices in the post-COVID world.
Smart and Adaptive
How are consumers adapting to the economic slow-down and cost-of-living crisis? Many are embracing smart, adaptive strategies such as Life Hacks and Flexi-shopping.
