The latest consumer trends and business opportunities

Every trend brings new opportunities. Our biennial trend reports highlight what’s triggering your consumers’ interest and proposes 'thought starters' for new business opportunities in the food and beverage industry, including packaging and marketing initiatives. 

Download the Trendipedia report

Trendipedia 2023 is out now!

This year, we’ve sliced up the contents of our report into a series of executive summaries. Each summary is based on a particular theme and describes the trends connected with it. The first theme – Smart and Adaptive – examines how economic and environmental instability are affecting people’s consumption habits. Learn more about the strategies consumers are embracing to live more efficient lives, and what this might mean for your business.

Man grocery shopping, reading on juice bottles

The making of Trendipedia

Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!

Watch the video to find out why.

The making of Trendipedia

Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!

Watch the video to find out why.

Our expertise

Experts in a meeting

Full focus on the food and beverage industry

Our trend reports draw on the 40+ research projects we carry out each year, as well as on external research carried by reputable companies like Ipsos and Mintel. We collect all the information and group it into themes that are relevant for the food and beverage industry. We then analyse how the emerging trends may affect your business, and work together with you to identify new directions for your product innovation.

Carton package green juice

5 ways to refresh your product portfolio

When you combine our global knowledge with your own understanding of a specific product category, consumer group or geographical market, it’s easier to see the way forward; to spot what’s missing from your product portfolio. Maybe just a small tweak in your package size, communication or product recipe is all it takes to tap into the Zeitgeist!

Do you want to be alerted when we produce new material?

Is there a new superfood that’s all the rage? Does the change in average household size call for a new package size? Are meal kits still growing or have they peaked? These are the kinds of questions Trendipedia can answer! Don’t miss our new report, due for launch in 2023.

Reading Trendipedia on tablet

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