The latest consumer trends and business opportunities
Every trend brings new opportunities. Our biennial trend reports highlight what’s triggering your consumers’ interest and proposes 'thought starters' for new business opportunities in the food and beverage industry, including packaging and marketing initiatives.
Trendipedia 2023 is out now!
This year, we’ve sliced up the contents of our report into a series of executive summaries. Each summary is based on a particular theme and describes the trends connected with it. The first theme – Smart and Adaptive – examines how economic and environmental instability are affecting people’s consumption habits. Learn more about the strategies consumers are embracing to live more efficient lives, and what this might mean for your business.
The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
The making of Trendipedia
Summarising all the global consumer trends and making sense of them for ourselves and our customers is no small task. Here, Business Insights Leader Anna Larsson, explains the methodology we use….and what makes the job so rewarding!
Watch the video to find out why.
Do you want to be alerted when we produce new material?
Is there a new superfood that’s all the rage? Does the change in average household size call for a new package size? Are meal kits still growing or have they peaked? These are the kinds of questions Trendipedia can answer! Don’t miss our new report, due for launch in 2023.
