Scale smarter with high customisation
Staying ahead of rapidly evolving consumer trends can be challenging. That’s why we’re making it easier than ever to be agile and responsive to fast-changing market dynamics. Create a range of different designs with high-quality printing. Print connected packaging with unique QR codes. Unlock new cross-brand collaboration opportunities that keep your consumers engaged. All with fast time to market.
Quick and flexible printing innovation
Tetra Pak® Custom Printing is a unique, premium inkjet-based printing method that removes the need for plates. It gives you the advantage of additional design flexibility, allowing many different designs to be printed on a single packaging material reel. The result? Quick printing that gives you more creative freedom.
Discover what Tetra Pak® Custom Printing means for your business
Explore new business opportunities
Tetra Pak® Custom Printing lets you leverage the potential for more design flexibility to try new business models and find new opportunities as a brand owner and co-packer.
- Unlock new business streams by attracting niche markets, meeting evolving consumer trends or leverage third parties' on-pack advertising to unlock new collaboration opportunities
- Power up packaging interactivity by using QR codes to engage consumers and boost online sales
- Leverage greater customisation to help e-commerce companies transform their deep consumer insights into actionable opportunities
- You can leverage high customisation and smart scalability to attract customers looking for small volumes and the flexibility to easily adapt to any new trend quickly
Boost innovation
Whether you’re a start-up business preparing to launch your first products or an established producer developing brand extensions, you can take advantage of Tetra Pak® Custom Printing to figure out the best approach.
By capitalising on small orders and the high design flexibility, you can:
- A/B test faster and more effectively by experimenting with multiple package designs and marketing messages in the real world
- Create short runs of cost-effective collectibles and limited-edition packages
- Add dynamic QR codes that make your packages a gateway to online interaction
Go premium
Take advantage of superior printing quality and the ability to produce multiple package designs simultaneously to create impactful promotional campaigns that catch the attention of consumers.
- Create package designs with high resolution and detailed rendering for stunning visual effects, such as skin tones and lighter colours
- Mark red-letter days with special designs
- Support social causes to highlight shared values with your consumers
Streamline your operations and increase agility
No new equipment or operational changes needed. The entire Tetra Pak® Custom Printing process takes place at our converting factory. Your packaging arrives pre-printed and ready-to-use, with no additional setup, adjustments or delays at your facility.
What’s more, small orders make your business more agile and reduce resource waste:
- Reduced product waste thanks to small order quantities
- Less working capital is tied up since less packaging material needs to be kept in stock
- Less space in your warehouse is required to store material reels
- Production planning is easier since there’s no need to predict demand months in advance
Talk to us about the options for digital printing of your carton package designs with Tetra Pak® Custom Printing.
The science of standing out on the shelf
How can you make your private-label food product stand out and grab the attention of shoppers from the supermarket shelf? Learn the theory and practice of product differentiation from our in-house package design expert, Jonas Eklund.
