Product Development

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Get support at every step of the journey towards succeeding with launching new products

Developing new products is key to staying in business, but new products alone are not enough. Today, you need to produce new products faster than ever to live up to consumer demands and stay ahead of competitors. Whether you’re looking to develop a new recipe or launch a new packaging format or graphic design, we can guide you from the idea stage through innovation to a successful market launch. And through it all, our extensive experience and production know-how enables us to advise you about upgrading machinery, improving your maintenance strategies, or increasing your production flexibility.

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Our approach to developing new products

Understand unique customer needs

It all starts with understanding. We want to get to the core of your challenge so we can create a framework that guides you towards your goals. We do that by combining our extensive experience and product know-how with an in-depth assessment of your operations and objectives. Building on this, we bring together key stakeholders, uniting relevant subject matter experts across markets and departments to ensure you get support that truly puts you on the path to success.

Bring in subject matter experts for the customer dialogue

We then invite you for co-creation sessions and discussions with a team consisting of our relevant subject matter experts, to ensure you are backed by people who understand your particular needs. We always work towards your specific goals through incremental innovation and remain ready to adapt to shifting priorities and changing needs as the process evolves. We believe it is key to keep an open mind to new developments while maintaining the best of what your existing setup has to offer.

Outline and execute on key action points

With clear objectives in place, we outline a comprehensive plan, identifying key action points that help you reach your targets. Our accelerator lab lets you test your big ideas on a small scale, exploring recipes, new ingredients, taste and viscosity so you don’t have to commit to large, costly batches of test product in the first place. Once you are ready to proceed with the right product, we offer everything from machine upgrades and maintenance services to automation capabilities and complete plant design that offer flexibility and efficiency.

Examples of our work

Fast-tracking product development for quick market launch

We worked with a customer who wanted to enter the non-dairy market to keep up with the latest consumer trends. The customer wanted to get new products to market as fast as possible so they could capitalise on a clear growth opportunity.

Our experts in Lund and Singapore helped set up a line while developing the product formula at the same time. This approach led to a flexible, cost-efficient and accurate solution that utilised the same equipment for several production steps. After a month of rigorous product tests, the new products were ready for market launch.

Cementing a position as market leader with an innovative product

One of our customers wanted to meet the needs of a changing demographic, delivering relevant products to a younger group of consumers who were prioritising health and well-being and actively seeking healthy products in the marketplace.

We provided in-depth research and helped the company develop a new product concept to reflect the needs of their new target group. This led to the launch of Turkey’s first UHT protein-enriched milk, which allowed our partner to further cement their position as the market leader and build on their strong track record of innovation within the dairy sector.