Recycling activities towards a circular future
We drive circular packaging solutions by designing food and beverage packaging that's recyclable in locations with adequate infrastructure for large-scale collection. We also using recycled materials, and invest in and collaborate to expand waste collection and recycling to keep reusing materials in and out of landfills.
Read the real stories of recycling investments that are having a real impact.
Designing for recycling
Our packaging is intended and designed for recycling, with consideration given to the full product life cycle.
Collection and recycling
Our collection and recycling approach emphasises the need to create a food and beverage recycling value chain that performs, scales and delivers lasting economic impact.
Community awareness
Increasing the value of recycled products
We invest in recycled products market development and innovative recycling technologies to drive the demand for materials and products recycled from post-consumer food and beverage cartons.
1A low-carbon circular economy, meaning “eliminate waste and pollution, circulate products and materials (at their highest value) and regenerate nature”, we must shift from a “take-make-waste” mode towards a new way of thinking and acting.
2This means creating cartons that are fully made of renewable or recycled materials, that are responsibly sourced, thereby helping to protect and restore our planet's climate, resources and biodiversity; are convenient and safe, therefore helping to enable a resilient food system; and are fully recyclable.
3As per the definition of circular economy from EMF: "The circular economy gives us the tools to tackle climate change and biodiversity loss together, while addressing important social needs."
Source: ellenmacarthurfoundation.org