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Consumer trends in the food & beverage industry.
When consumers with health conditions, intolerances, allergies or dietary restrictions don’t get the specific nutrition they need, the effects can extend across multiple body functions.1 Special nutrition products are formulated to address these needs directly. Although often prescribed, they are self-administered and can be purchased without a prescription. This makes them more accessible for consumers and widens your addressable market. We help you formulate, process and package beverages that meet the rigorous compliance and formulation standards this category requires.
Medical and special nutrition formulations must meet strict efficacy, safety and palatability requirements. We help you work through these challenges, from ingredient testing and recipe development to equipment evaluation. Full confidentiality assured.
Tetra Pak has been a long-time business partner to California-based food supplement and nutrition specialists, Kate Farms. Learn how we’re supporting this caring company to expand its food supplement and nutrition range, while staying true to its goal: ‘to provide fulsome nutrition with clinical precision’.
1. Innova Database, FMCG Gurus Medical Nutrition Survey 2023; *NPL in MAT Sep 2021 – 749 ; NPL in MAT Sep 2025 - 1058
2. Global Data, 2025 (51 Markets) included (Formats are: RTD, Powder, Gel, Soup, Liquid- Enteral)
3. Typical production scenario based on on-site experience of customers’ protein powder processing. Assumes 300 working days per year, a 35,000kg batch size, 4 batches per day and a 6 EUR/kg DM product cost. Savings are made up of a) foam overflow in mixing phase typically costs €100,000+ per year in product losses, b) product also lost to increased burn-on during heat treatment, c) higher CIP and cleaning downtime costs and d) increased spare part and maintenance costs.